Telecom

Telecom: Omnichannel Customer Service AI

4.45/5.00

4.3

D

4.5

U

4.6

B

4.4

E

The Problem

Telecom customer service centers handle 80 million+ annual contacts, with 65% of calls for routine issues like billing inquiries, service troubleshooting, and appointment scheduling. A major cable and internet provider faced $12+ average cost per call, 15-minute average handle times, and customer satisfaction scores declining as hold times exceeded 20 minutes during peak hours. The company needed an AI-powered omnichannel platform spanning voice IVR, web chat, and SMS to automate routine interactions while seamlessly escalating complex issues to human agents.

Type

Major Cable & Internet Provider

Industry

Telecom

Size

Enterprise

Region

Connecticut, United States

Users

5000+

The Analysis

The platform required unified AI capabilities across voice IVR, web chat, and SMS channels with consistent conversation context. Natural language understanding handled intent recognition across billing, technical support, and service scheduling domains. Voice integration with existing telephony infrastructure enabled AI-powered IVR with natural speech recognition and synthesis. Diagnostic workflows guided customers through troubleshooting steps for common issues including internet connectivity, TV signal, and equipment problems. Appointment scheduling connected to field service dispatch for technician visits. Agent escalation preserved full conversation history and customer context for seamless handoffs.

Scale:80M+ annual contacts across all channels
Integration:Existing Genesys telephony and Salesforce CRM
Latency:Voice responses within 500ms for natural conversation
Accuracy:90%+ intent recognition for containment targets
Availability:99.95% uptime for customer-facing systems
Compliance:TCPA, state regulations, and PCI for payment handling

The Solution

Discovery

8 weeks

Development

26 weeks

Integration

14 weeks

Deployment

6 weeks

The Results

Key Outcomes

Call containment rate52%
Average handle time-40%
Cost per contact-58%
Customer satisfaction+18 NPS
Monthly AI interactions6M+
Agent escalation accuracy94%

Key Learnings

01

Voice latency was critical for natural conversation. Optimize speech recognition pipeline before NLU.

02

Technical troubleshooting flows needed dynamic branching. Static decision trees frustrated customers.

03

Cross-channel context preservation was the most valued feature. Invest in unified conversation memory.

About DUBEScore™

DDelivery

On-time, on-budget execution. Measures project management quality, milestone adherence, and resource efficiency.

UUtility

Real-world usefulness. Evaluates how well the solution solves the stated problem and meets user needs.

BBusiness Impact

Measurable ROI and value creation. Tracks revenue impact, cost savings, and strategic outcomes.

EEndurance

Long-term sustainability. Assesses maintainability, scalability, and system resilience over time.

Scale: 1.0–5.05.0 = Exceptional4.0 = Strong3.0 = Meets expectations