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Telecom

Telecom: Omnichannel Customer Service AI

1. Problem

1a. Statement

Telecom customer service centers handle 80 million+ annual contacts, with 65% of calls for routine issues like billing inquiries, service troubleshooting, and appointment scheduling. A major cable and internet provider faced $12+ average cost per call, 15-minute average handle times, and customer satisfaction scores declining as hold times exceeded 20 minutes during peak hours. The company needed an AI-powered omnichannel platform spanning voice IVR, web chat, and SMS to automate routine interactions while seamlessly escalating complex issues to human agents.

1b. Client Profile
TypeMajor Cable & Internet Provider
IndustryTelecom
SizeEnterprise
RegionConnecticut, United States
Users5000+
1c. Motivation
Customers
20+ minute hold times during peak hours
Call Center Agents
65% of calls for routine, repetitive issues
Operations
$12+ cost per call with 80M+ annual volume
Customer Experience
Declining satisfaction scores from wait times
IT
Fragmented systems across voice, chat, and SMS channels
Field Services
Inefficient appointment scheduling and dispatch

2. Analysis

2a. Requirements

The platform required unified AI capabilities across voice IVR, web chat, and SMS channels with consistent conversation context. Natural language understanding handled intent recognition across billing, technical support, and service scheduling domains. Voice integration with existing telephony infrastructure enabled AI-powered IVR with natural speech recognition and synthesis. Diagnostic workflows guided customers through troubleshooting steps for common issues including internet connectivity, TV signal, and equipment problems. Appointment scheduling connected to field service dispatch for technician visits. Agent escalation preserved full conversation history and customer context for seamless handoffs.

2b. Constraints
Scale:80M+ annual contacts across all channels
Integration:Existing Genesys telephony and Salesforce CRM
Latency:Voice responses within 500ms for natural conversation
Accuracy:90%+ intent recognition for containment targets
Availability:99.95% uptime for customer-facing systems
Compliance:TCPA, state regulations, and PCI for payment handling

3. Solution

3a. Architecture
3b. Implementation
Discovery
8 weeks
Development
26 weeks
Integration
14 weeks
Deployment
6 weeks

4. Result

4a. DUBEScore™
4.5/5
D - Delivery4.3
U - Utility4.5
B - Business4.6
E - Endurance4.4
4b. Outcomes
Call containment rate52%
Average handle time-40%
Cost per contact-58%
Customer satisfaction+18 NPS
Monthly AI interactions6M+
Agent escalation accuracy94%
4c. Learnings
1

Voice latency was critical for natural conversation. Optimize speech recognition pipeline before NLU.

2

Technical troubleshooting flows needed dynamic branching. Static decision trees frustrated customers.

3

Cross-channel context preservation was the most valued feature. Invest in unified conversation memory.

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