Gaming
Gaming: Real-Time Analytics Platform
4.4
D
4.3
U
4.6
B
4.2
E
The Problem
A multinational sports betting company's legacy analytics infrastructure could not keep pace with rapid US expansion following the 2018 PASPA ruling. The operator faced regulations across 20+ jurisdictions with tax structures ranging from 8% to 34%. Batch systems delivered reports with 24-48 hour delays, making real-time player retention impossible. With $500+ acquisition costs and 40% churn within 30 days, the company needed unified analytics processing 50M+ daily events with state-specific compliance.
Type
Multinational Sports Betting Company
Industry
Gaming
Size
Enterprise
Region
Nevada, United States
Users
500+
The Analysis
The platform required three core capabilities: real-time analytics reporting, player retention modeling, and multi-jurisdiction compliance automation. For analytics, the system needed to ingest and process 50M+ daily events with sub-second latency, surfacing KPIs including gross gaming revenue, net gaming revenue, average revenue per user, and hold percentage with drill-down by state, brand, sport, and time period. Player retention modeling demanded real-time churn prediction at the individual level, analyzing behavioral signals including login frequency, bet size variations, session duration, and response to promotional offers. These scores fed automated marketing triggers enabling personalized interventions within hours of detecting disengagement patterns. Compliance reporting required automated generation of state-specific reports for 20+ gaming commissions with distinct formats, tax calculations, and responsible gambling metrics tracked continuously.
The Solution
Discovery
6 weeks
Development
24 weeks
Integration
8 weeks
Deployment
6 weeks
The Results
Key Outcomes
Key Learnings
State compliance requirements changed frequently. Configuration-driven report generators enabled faster onboarding.
Legacy platforms used inconsistent event schemas. A normalization layer during Discovery prevented costly rework.
Retention models improved significantly with state-specific training data. Player behavior varies by market.
About DUBEScore™
On-time, on-budget execution. Measures project management quality, milestone adherence, and resource efficiency.
Real-world usefulness. Evaluates how well the solution solves the stated problem and meets user needs.
Measurable ROI and value creation. Tracks revenue impact, cost savings, and strategic outcomes.
Long-term sustainability. Assesses maintainability, scalability, and system resilience over time.